Georgia is number two in the country when it comes to childhood obesity. This means that nearly 40% of Georgia's children are overweight or obese. They are facing the negative health consequences such as hypertension, type 2 diabetes, heart disease, fatty liver disease and more as a result of it. Earlier this summer, Children's launched a controversial campaign to get people's attention... and it did. Check out some of the commercials.
The original intention was to get people talking in the state of Georgia, but we ended up getting in the national spotlight in the process.
"The childhood obesity epidemic did not happen overnight—it’s more than 30 years in the making and Children’s is taking a bold step to start to reverse this disturbing trend. Our “Warning” campaign, similar to other public health campaigns, is designed to alert parents about the health crisis and get people talking about the issue. Our research shows kids want to be spoken to directly and overtly, and they don’t see this as bullying. Our intention with the campaign is to alert—not to offend."
Children's believes "the deck is stacked against our kids today. The reality is that they are bombarded with fast food, computers, TV, video games, junk food and splashy advertising for unhealthy behaviors. Not to mention, there are fewer sidewalks and safe, clean places in our communities for kids to play. To improve child wellness and bring awareness of the obesity epidemic in Georgia, Children’s is leading a statewide movement called Strong4Life. It's about bringing attention to the serious health risks threatening overweight and obese children and not sugarcoating it. It’s the right thing to do for Georgia’s kids. In fact, some people ask how we can commit to something this big. Our answer: How can we not?"
Once again, I am incredibly proud to work for Children's and applaud them at their effort to do something and not just sit on the sidelines.